Trendy American luggage brand Away has created a range of psychedelic suitcases in a bid to stand out from the crowd. Jenny Southan reports
Tapping into the trend for “Radical Optimism” (coined by Globetrender), Away has unveiled a limited-edition range of uplifting luggage inspired by sunrises and sunsets.
Branded the Aura Collection, Away’s signature polycarbonate cases have been reimagined in two high-shine gradient finishes available in the brand’s Bigger Carry-On (£280) and Large (£345) sizes.
Sunrise is a calming blue-green ombre, while Sunset is an energising orange, blue and pink colourway. The collection also includes the new Everywhere Sling Bag (£75), a versatile accessory that can be worn around your waist or across the body to keep your everyday essentials close at hand.
Away’s Insider Packing Cubes (£50) are also available in two sunrise and sunset-inspired sets of four, alongside the Large Toiletry Bag (£75) in sunrise and a new accessory set, the Luggage Tag and Charm Duo, which features a gradient luggage tag and matching charm. Away says that the Aura Collection is “dedicated to encouraging self-expression through travel essentials”. Each case also has smooth 360-degree spinner wheels and efficient internal compression systems.
Since launching in 2016 with one perfectly designed carry-on, the brand has expanded to an array of luggage and travel essentials built for the modern traveller.