Commissioned Editorial and Thought Leadership

At Globetrender, we go beyond trend forecasting to bring your brand’s story to life through content that captivates and connects with today’s most discerning audiences.

Our branded content division is dedicated to crafting custom narratives that align with your brand's vision, elevate its message, and inspire engagement across all platforms.

Partner with Globetrender to create impactful, original content that drives engagement and fosters lasting connections.

Powered by Journalists

Globetrender knows a good story.

From articles to website copy, we work with the best travel journalists in the industry to make your brand stand out in the ever-evolving world of travel and hospitality.

We are also adept at writing speeches, putting together beautiful slides, drafting brand blog posts and producing white papers.

To kick off every project, we get to know you, your business and your objectives. Book your introductory call today.

Get in touch

Client: Stripe

Stripe commissioned Globetrender to co-author a keynote speech on Travel Technology Trends to be delivered at ITB Asia 2024.

Globetrender packaged the speech with image-led supporting slides (something the presentation was praised for) with key stats and takeaways to maintain audience engagement. Topics included Gen AI, cloud computing and the Hype Cycle. We worked collaboratively on tone and content.

Client: Amadeus

Amadeus commissioned Globetrender to produce its 2024 Travel Trends whitepaper, which was published at the end of 2023.

The project began with a series of consultations to establish what messaging was to be conveyed via the trends. After the copy was delivered, Amadeus designed the report in-house. The findings were covered by multiple publications worldwide including The Week and Travel Weekly Asia.

Client: Cazenove + Loyd

Cazenove + Loyd commissioned Globetrender to produce a co-branded trend report called Milestone Motivations & Luxury Travel Trends.

These traveller intents and trends were then used as the foundation for enticing new itineraries on the rebranded website. The report itself was unveiled at a media breakfast in central London, and the findings covered in publications such as The Telegraph, Forbes and Out There magazine.

Client: Expedia

As a travel journalist, Globetrender founder Jenny Southan is regularly commissioned by brands to write editorial for their magazines.

This article for Expedia showcased futuristic museums and galleries around the world. At the bottom of the article we selected five innovative hotels travellers could book through Expedia, in the cities the museums are located in.

Client: Skift

Skift commissioned Globetrender to ghost write a speech on ultra-high net-worth travel trends for ILTM Cannes at the end of 2023.

We packaged the speech with magazine-quality slides using imagery of real yachts, private jets and hotels to bring the trends to life. Trends included Million Dollar Vacations, A-List Penthouses and Dynasty Itineraries, all coined by Globetrender.

Client: Amex Global Business Travel

American Express Global Business Travel commissioned Globetrender to produce a trend report on The Future of Business Travel.

Globetrender organised a partnership with Business Traveller magazine, through which we surveyed 2,000+ business travellers worldwide. The copy for each of the trends was then published as posts on AMEX GBT's blog.

Branded Content