Netflix has opened its first Netflix House near Philadelphia, transforming a vast mall space into an immersive playground where visitors can step into the worlds of its most popular shows and films. Olivia Palamountain reports

Netflix has opened its first permanent Netflix House at King of Prussia, just outside Philadelphia, inviting fans to enter a physical world shaped entirely by the stories they have watched at home.

Spread across a huge 100,000-square-foot site, the venue reimagines familiar scenes from global hits such as Wednesday, One Piece, Stranger Things, Squid Game and Bridgerton, and brings them to life in ways that blur the line between viewing and experiencing.

The journey begins at the Red Envelope entrance, a playful nod to Netflix’s origins in DVD rental. The doorway is framed by a vivid mural created by Philadelphia artist Emily White, who blends characters into a single, swirling tableau that sets the tone for what waits inside. Once through the threshold, visitors step into a bright atrium filled with oversized installations and striking visual references to much-loved characters, creating the sense of moving through a living collage of Netflix worlds.Visitors can explore the central experience free of charge, moving through spaces inspired by titles as varied as Bridgerton, Queer Eye and KPop Demon Hunters. Familiar touchpoints appear throughout the venue, from the winding staircase of Squid Game to the Byers’ living room from Stranger Things. The design encourages guests to wander, discover and play, making each corner feel like an unexpected encounter with something once seen on screen.A more in-depth experience is available through ticketed adventures such as Wednesday: Eve of the Outcasts, which takes guests through Nevermore Academy, and One Piece: Quest for the Devil Fruit, a live-action search set within the East Blue. Both experiences allow visitors to follow trails, solve mysteries and interact with recreated sets and characters, bridging narrative storytelling with hands-on exploration.Food and drink are centred around Netflix Bites, a casual restaurant offering familiar comfort dishes with subtle references to well-known titles. Screenings, watch parties and fan events are held in the Tudum Theater, a 229-seat venue equipped for films, series, live sports and seasonal shows. A dedicated Netflix Shop blends local design with exclusive merchandise available only at this location, making it a purposeful destination for collectors and curious visitors alike.Interactive elements play a significant role in the wider experience. Guests can enter virtual worlds using full-body VR technology inspired by Stranger Things and Squid Game, or test their skills on a themed mini-golf course shaped around Netflix properties. Each feature is designed to offer a fresh reason for visitors to return, reinforcing the idea that Netflix House is as much a social hub as it is an entertainment venue.Netflix chose Philadelphia for its first house because of the region’s strong creative energy and close-knit community. The venue has already contributed to the local economy, employing more than 260 tradespeople during construction and supporting around 300 permanent roles. Local artists and makers were invited to reinterpret Netflix icons through a Philadelphia lens, bringing a sense of place to an experience built on global storytelling.Netflix will open a second house in Dallas in December and has confirmed plans for a Las Vegas location in 2027. With these new destinations, the company is expanding into a physical form of entertainment that allows fans to meet the stories they love in ways that feel vivid, tactile and communal.