Tribe Vinyl Club brings record store culture into hotels through listening stations, local partnerships and a limited-edition LP curated with Radio Nova. Robbie Hodges reports

The Accor-owned brand Tribe Hotels launched Tribe Vinyl Club on global Record Store Day (18th April), bringing vinyl culture into its properties around the world through listening spaces, neighbourhood collaborations and an upcoming record release. The move reflects a growing interest in slower, more deliberate forms of travel and leisure, as hotels look for new ways to connect guests with local culture.

At the heart of the initiative is a simple idea: music brings people together. Tribe Vinyl Club connects the brand’s global hotel network with independent record shops, creating shared social spaces both inside the hotels and in the surrounding neighbourhoods. Guests can listen, browse, and discover music as part of their stay, while also being encouraged to explore local record stores.

There's another, emotional driver behind the concept, too: nostalgia. According to recent research into Experiential Travel Trends conducted by ALL Accor and Globetrender, 87% of travellers say they long for a time when life felt more authentic, simpler, and less dominated by screens.

The first listening station has opened at Tribe Paris Clichy, with more locations due to follow in the coming weeks in London, Lyon, Dusseldorf, Phuket and Auckland. Each participating hotel will also be matched with a curated selection of nearby independent record stores, which will be highlighted through digital city maps available on the Tribe Hotels website. The aim is to encourage guests to move between the hotel and the local area rather than stay within one closed hospitality environment.

Inside the hotels, the listening stations are designed as informal communal areas where guests can explore vinyl collections, choose records and listen through headphones. Each one includes custom-built furniture and Audio-Technica equipment, including the AT-LP60XUSBGM turntable and ATH-M20x headphones. The record selections have been put together with local record stores and combine well-known albums with harder-to-find titles.

In May 2026, Tribe Vinyl Club will also release its own limited-edition LP, titled New Grounds, curated with Radio Nova. The record is described as a musical journey shaped by movement and connection, with a tracklist that spans genres and generations. Artists featured include Frankie Valli and The Four Seasons, Brian Eno and John Cale, Danny Brown, Martina Topley-Bird and Khruangbin. The LP will also include four unreleased tracks created specially for Tribe, giving the release an added level of rarity. Only 1,000 copies will be made available through selected Tribe hotels and partner record stores.

Jean-Yves Minet, global brand president, midscale and economy at Accor, says: “TRIBE is a social hotel that brings people together, creating spaces for life, social dining, and shared culture - the great substance of urban lifestyles. Today this comes to life through the launch of the TRIBE Vinyl Club”. He adds: “Music brings people together and over the past decade, we have witnessed a powerful resurgence of vinyl culture, reflecting a broader shift toward authenticity, craftsmanship, and more immersive experiences. These are the same values transforming modern travel. Vinyl is not simply nostalgia — it represents ritual, intention, and connection. With TRIBE Vinyl Club, we are creating moments and spaces where people engage through culture, creativity, and discovery, and where music becomes a living part of hotel life.”

Through partnering with Record Store Day, the partnership offers a way to introduce independent record shops to hotel guests who may not otherwise seek them out. David Godevais, director of Record Store Day France, says: “This partnership brings together two worlds that share the same values of curiosity and passion for music. By opening its hotels to vinyl culture, TRIBE enables independent record shops to reach new audiences and creates new opportunities for musical discovery. It is a powerful example of how the worlds of hospitality and culture can come together and reinforce one another.”

Phoebe Scott, Record Store Day UK coordinator, says: “Record Store Day has always been about celebrating the culture and community that exists around independent record stores. Partnering with TRIBE opens that culture up in a new way, bringing it into social, design-led spaces where people naturally gather. It is exciting to see vinyl continue to evolve beyond the record store, while still staying true to its roots in discovery, independence and human connection.”