Anya Hindmarch's Ice Cream Project returns with cult food-inspired flavours
Anya Hindmarch's summer concept store in London features ice creams inspired by household brands from HobNobs to Sriracha, alongside a new blind tasting experience. Olivia Palamountain reports
Anya Hindmarch's Ice Cream Project has returned to The Village in Chelsea for its fourth consecutive year, serving unconventional ice cream flavours inspired by cult food brands and pantry staples.
The concept store runs from now until August 16 at 11 Pont Street and features hand-made ice creams and sorbets created in small batches in Devon.
This year's lineup includes quirky new flavours alongside returning favourites - think Bisto, Twiglets and Sriracha.
Ice creams are available by the scoop for immediate consumption or in 500ml tubs to take away. Scoops cost from £4.50; tubs are £16.
2025 Ice Cream Project Flavours:
- Bird's Custard
- Romney's Kendal Mint Cake
- Ovaltine
- Jacob's Twiglets
- McVitie's Club Orange
- Maldon Sea Salt (sorbet)
- Rowse Honey
- Copella Cloudy Apple (sorbet)
- Flying Goose Sriracha Sauce
- Irn-Bru (sorbet)
- McVitie's Hobnobs
- Garner's Pickled Onions
- Bisto Gravy
- Filippo Berio Extra Virgin Olive Oil
- Quaker Porridge Oats
New for 2025 is the Ice Cream Project Blind Tasting Tea at Anya Cafe, where guests can sample 15 flavours whilst attempting to identify the inspiration behind each scoop. The experience includes a tasting scorecard, branded pencil, wafers, sprinkles, shortbread and palate-cleansing lemonade or sparkling water.
The tasting requires advance booking for a minimum of two people, though walk-ins will be accommodated where space allows. The Ice Cream Project opens Monday to Saturday from 10am to 6pm, and Sunday from 12pm to 5pm.
