Hilton and McLaren Racing have unveiled a Formula 1-themed hotel suite in St James, London coinciding with the British Grand Prix at Silverstone. Olivia Palamountain reports

Hilton and McLaren Racing are celebrating 20 years of partnership with a limited-edition suite experience at The Trafalgar St. James hotel, ahead of the British Grand Prix at Silverstone (July 2-6, 2025).

Ideal for petrol heads, the "Stay Like McLaren Racing" suite is decked out with team memorabilia, and features a papaya-coloured entrance door matching McLaren's signature branding, alongside twin racing simulators and a pit wall showcasing race day content.

The "Stay Like McLaren Racing" suite at The Trafalgar St. James London, Curio Collection by Hilton, will be available for bookings from July 8-20, coinciding with the British Grand Prix weekend. Additional amenities include an in-room bar and daily smoothie delivery designed to mirror the hospitality Hilton provides to the McLaren team at race locations worldwide.

Guests can book directly here, whilst Hilton Honours members can use loyalty points to bid for stays on select dates. Additional McLaren Racing experiences will be available through the Hilton Honours Experiences platform.

The suite costs from around £1,800 per night.

“As McLaren F1 Team’s longest-standing partner, it has been an honor to stand by the team for 20 years – by not only being a home away from home when the team is on the road but also to create unique, money-can’t-buy experiences for our most loyal guests and fans,” says Mark Weinstein, chief marketing officer, Hilton.“From our trackside hotels like Conrad Singapore Marina Bay and Hilton Garden Inn Silverstone to dozens of other Hilton-branded hotels across the world where the team and fans stay for race weekend, we’re proud to deliver exceptional stay experiences for the McLaren team, and we’re excited to partner on this supercharged stay experience for fans looking to stay like a winner and experience the fandom like never before.”The suite is the latest in Hilton’s “Stay Like” programming, which invites guests to “Stay Like” their favourite pop culture icons (for example) with a series of immersive, experiential themed suites across Hilton’s portfolio of brands. Previous suites include ‘Stay Like’ Wicked at New York Hilton Midtown and “Stay Like an Infinite Icon” at The Beverly Hilton.“Great partners enable the team’s performance on, and off the track, and we are committed to making sure our fans are engaged and excited about what McLaren is doing,” says Louise McEwen, chief marketing officer, McLaren Racing. “For 20 years, we’ve worked with Hilton to both power meaningful experiences that deepen our fans’ engagement with what we do and ensure our team can recharge and get that crucial good night’s sleep before race day. We’re so proud of the partnership we’ve built together and invite fans to celebrate with us with the ‘Stay Like McLaren Racing’ suite and fan experiences we’ve created together this year.”The Trafalgar St. James London's location places guests within walking distance of McLaren Racing Live: London, a fan event scheduled for Trafalgar Square on July 2-3, ahead of the Silverstone race weekend.

Hilton and McLaren Racing have also teamed up on a series of adrenaline-fuelled fan activations and experiences around the British Grand Prix in the UK from London to Silverstone, including:

• Exclusive Rooftop Lunch at The Trafalgar St. James London, Curio Collection by Hilton’s iconic rooftop restaurant: On July 2, 2025, fans can refuel at a pop-up McLaren-inspired pit stop, offering an elevated chef-curated tasting experience, combining racing precision with culinary expertise. Hilton Honors members can bid Points to access this experience on the Hilton Honors Experiences platform from now until June 27, 2025.
• Enjoy the ultimate fan experience with a themed experience and suite: Cheer on the team at their home race via a live in-room broadcast of the race while setting the fastest lap on the simulator and indulging in bespoke cocktails and expertly crafted dishes. Paired with a two-night stay in the suite from July 6-8, 2025, and an F1 themed experience on July 7, Hilton Honors members can bid Points to access this experience on the Hilton Honors Experiences platform from now until June 20, 2025.
• Reset for the weekend with an exclusive evening at The Rooftop: With the backdrop of the iconic London skyline, guests can enjoy an evening reception paired with live music and entertainment to celebrate Hilton’s milestone partnership with the McLaren F1 Team. Hilton Honors members can bid Points to access this experience on the Hilton Honors Experiences platform from now until June 27, 2025.
• Silverstone Rooftop Experience at the British Grand Prix, Friday Practice with Hotel Stay: Fans can also experience the fandom trackside by bidding on a chance to attend Friday's Practice sessions at the exclusive Hilton Garden Inn Silverstone Rooftop, with prime views of all the track action and a one-night stay at Spark by Hilton Luton on Friday, July 4, 2025. Bidding is available from now until June 27, 2025.

The partnership between Hilton and McLaren Racing spans 20 years, with the hotel group providing accommodation for the team at Formula 1 venues globally.