The Dorchester unveils whimsical kids' collab with Atelier Choux

The Dorchester

The Dorchester unveils whimsical kids' collab with Atelier Choux

April 11, 2025

The Dorchester has collaborated with Atelier Choux to design a suite of enchanting child-friendly amenities - from an afternoon tea to bedding - all featuring whimsical illustrations inspired by the hotel's recent renovation. Olivia Palamountain reports

The Dorchester has announced an exclusive collaboration with French lifestyle brand Atelier Choux, set to launch on April 14, 2025.

The partnership will introduce bespoke illustrations reimagining the hotel's famous façade surrounded by enchanting characters and hot air balloons across a range of family-focused amenities and retail products.

Families staying at the renowned London hotel will enjoy specially designed children's pillow covers, duvets, cot fitted sheets and throw cushions in their rooms and suites. The custom illustrations feature colourways inspired by the recently renovated interiors of the hotel.

Atelier Choux x The Dorchester
The partnership also introduces a new children's afternoon tea experience, available both at The Promenade of The Dorchester and within guest suites.

Executive pastry chef Michael Kwan has created mini pastel-coloured cakes to accompany cupcakes, scones and mini sandwiches, with cake-toppers displaying the charming designs. Children will also receive a colouring book and a special take-home cookie featuring The Dorchester illustrations.

Luca Virgilio, The Dorchester's general manager, says: "We are thrilled to partner with Atelier Choux, a brand that shares our commitment to exceptional quality and creating memorable experiences for families. This collaboration allows us to bring a touch of whimsy to The Dorchester, offering our guests something truly unique."Atelier Choux x The DorchesterFounded in 2016, Atelier Choux specialises in interior design and luxury products for families, with a focus on organic and eco-friendly materials. The brand collaborates with Swedish illustrator Mattias Adolfsson, whose distinctive style brings a playful touch of humour and fantasy to the designs.

Nicolas Smolarski, Atelier Choux's co-founder and president, adds: "It is an honour to collaborate with The Dorchester, one of the world's most remarkable hotels. Our bespoke illustrations for this partnership reflect the magic and grandeur of The Dorchester, and we are excited to see them come to life in such a prestigious setting."Atelier Choux x The DorchesterGuests will also have the opportunity to purchase retail items from the collection, including pillow cases, blankets and bibs, allowing them to take a piece of the experience home with them.

The Dorchester x Atelier Choux collection will be available exclusively at The Dorchester from April 14, 2025.

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