Victor has unveiled the world's first app enabling clients to purchase Sustainable Aviation Fuel (SAF) for any private jet booking, regardless of aircraft type or departure location. Olivia Palamountain reports

Private jet charter company Victor has launched an app with features that could reshape how private jet users approach their carbon footprint.

At the heart of the innovation is a simple slider mechanism allowing customers to choose how much traditional jet fuel they wish to replace with Neste MY SAF™.

The app instantly calculates the expected lifecycle CO2 reduction based on the flight's estimated fuel consumption and the amount of sustainable fuel selected.

"Our role is to make chartering private aircraft as easy as possible," says Toby Edwards, co-CEO of Victor. "How can clients choose the right option if they don't know the fundamentals, such as who the operator is or the estimated emissions of an aircraft?"

The launch comes at a crucial time as HM Treasury considers reforms to Air Passenger Duty (APD) for private jet flights. Victor is advocating for an APD exemption for charter clients who voluntarily purchase SAF, aiming to incentivise sustainable choices in luxury travel.

Breaking new ground in the Middle East aviation market, the app will be the first Arabic-language on-demand jet charter platform, targeting the region's US$2 billion market. Victor's Abu Dhabi team showcased the technology at the 2024 MEBAA show in Dubai.

The app addresses long-standing transparency issues in private aviation. Unlike competitors, Victor's platform displays operator names, aircraft tail numbers, and actual photos with every quote.

Available in both Arabic and English on iOS and Android, it offers real-time charter pricing, jet comparisons and instant booking capabilities.

"Victor's new app is a major milestone for business aviation globally," Edwards adds. "It puts climate action front and centre of the private jet booking process. Our sector is already under a great deal of scrutiny, but we believe that those who show leadership and buy SAF should not be penalised further for flying private."

The initiative represents a significant step towards sustainability in an industry often criticised for its environmental impact. By making SAF purchases accessible and transparent, Victor aims to encourage more private aviation users to consider their environmental responsibility while maintaining the convenience of private travel.