SO/ Paris has partnered with designer Tom Àdam for a sustainable pyjama set and created a bespoke facial oil with Codage, both for sale at the hotel. Olivia Palamountain reports

The five-star SO/Paris is the latest hotel to jump on the trend for "Shoppable Stays" with the release of two new partnerships.

In a collaboration with Berlin-based loungewear designer, Tom Àdam, the hotel has released a bespoke pyjama set crafted in SO/ Paris' signature rust hue, complemented by a sleeping mask in rust and lilac stripes.

Aligning with the growing demand for luxury products that don't compromise on environmental responsibility, the set is sustainably handcrafted in Latvia using 100% Tencel™, an eco-friendly fabric known for its softness and suitability for sensitive skin.

The collection will be available for purchase at SO/ Paris and through the Tom Àdam website, priced at €295 for the pyjamas and €43 for the sleep mask.

Also now on offer at SO/Paris is a night serum by Codage called "Une Nuit au SO/", marking new venture for the hotel into the luxury skincare market.The serum, developed specifically for SO/ Paris guests, contains a blend of ingredients including jojoba oil, camellia, evening primrose, and stem cell extracts from rose and pale iris.

It also features retinoids and retinol-like components, which aim to provide anti-ageing benefits without the typical irritation associated with retinol.The product comes in a 10ml bottle and costs €59. It  is available through the Codage Paris website, at the Maison Codage Spa within SO/ Paris, at the hotel's boutique and in the minibars of VIP rooms.These new SO/Paris collaborations are further example of the "shoppable stays" trend, reflecting a growing trend in the hospitality industry where hotels are partnering with luxury brands to offer exclusive products to their guests.

2024 has seen examples including Ocean Club, A Four Seasons Resort in the Bahamas, which collaborated with French fashion house Jacquemus; the Kimpton x Anthropologie collaboration, that lets hotel guests borrow on-trend accessories; and the Paper London partnership with Four Seasons Hotel Hampshire, which create a co-branded capsule collection of tennis skirts, swimsuits, cricket cardigans and branded sweatshirts.