Is this the end of the party holiday?

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Is this the end of the party holiday?

August 21, 2024

Young travellers are increasingly seeking diverse, culturally rich experiences and family holidays over the traditional party scene, new study reveals. Olivia Palamountain reports

A recent survey conducted by SkyParkSecure suggests that the era of party holidays for young people may be coming to an end.

The research, which polled 1,000 individuals aged 18-32, uncovered surprising trends in the travel habits of younger generations.

Despite the enduring reputation of destinations like Magaluf and Ayia Napa as hotspots for nocturnal revelry, only 5 per cent of respondents expressed a preference for party holidays.Party holidayThis marks a significant shift from the traditional image of young travellers seeking cheap alcohol and bustling nightlife.

According to the study, 46 per cent of young people now prefer to holiday with their family rather than friends.

This trend towards family-oriented travel is accompanied by a growing interest in cultural experiences and attractions.

When choosing a destination, 40 per cent of respondents cited weather as a top factor, followed by price (36 per cent) and the presence of famous landmarks (29 per cent).

The research also revealed that 23 per cent of young travellers now opt for beach holidays, while romantic getaways, adventure holidays, and city breaks are also gaining popularity. Party holiday graphic

Interestingly, 23 per cent of those surveyed stated they would never choose a destination known for its partying scene.

In terms of holiday planning, traditional methods still prevail. Forty-five per cent of respondents rely on website research, while 31 per cent turn to TripAdvisor.

Despite its popularity among young people, only a quarter use TikTok for travel inspiration.

The study also shed light on the financial aspects of young people's travels. On average, young travellers spend £749.62 on holidays, including accommodation, flights, and spending money.

Three in ten admit to using credit cards to fund their trips, while 65 per cent draw from their savings.party holidayNearly one in ten reported spending over £2,000 on a single overseas holiday.

While the party holiday may be declining, it's not entirely extinct. Among those who have experienced a party holiday before, 36 per cent would consider returning.

Ibiza remains a favourite for 46 per cent of these repeat visitors, followed by Zante at 25 per cent.

This shift in travel preferences among young people aligns with ABTA's report that 60 per cent of young individuals took a foreign holiday in the past year.

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