A spin-off of French fashion magazine ELLE, ELLE Hospitality has announced the opening of its first hotel, Maison ELLE – complete with a boutique, library and archive artwork. Jenny Southan reports
With stays from €250, fans of ELLE magazine can now check-in for an Emily in Paris-style urban escape in the centre of the French capital.
Maison ELLE is located in the 17th arrondissement, close to the Champs-Élysées and Arc de Triomphe, and marks an “exciting new chapter in the brand’s lifestyle and experiences evolution”. (ELLE already has an ELLE Boutique concept and ELLE-branded cafés, beauty salons and spas.) In 2022, the brand introduced ELLE Hospitality and its first concept, Maison ELLE, which aims to address their customers’ desires with lifestyle-focused destinations and stylish accommodations. Described as “elegant” and “intimate”, the hotel has 25 rooms and suites, and apparently embodies the “French art de vivre” and “iconic Parisian styles” that ELLE has been inspired by throughout its decades-long history.Tapping into the trend for “Shoppable Stays”, Maison ELLE features a boutique stocked with fashion accessories, clothing and bathrobes that have been exclusively made in France for Maison ELLE. There will also be an online store where guests can buy fashion attire and homeware featured in the hotel.Another interesting brand extension is a library curated by the ELLE team, which provides guests with a space to catch up on work, unwind with an evening cocktail or sample cakes from Nicolas Paciello, founder of the CinqSens patisserie. Maison ELLE’s interiors were imagined by Paris design duo Laurent & Laurence who took inspiration from the great Parisian couturiers of the 20th century; Coco Chanel, Yves Saint-Laurent, Jean-Paul Gaultier.
Inside are 70 framed drawings, sketches and extracts from the ELLE magazine archives, as well as the use of apparel textiles such as tartan trench, tweed, flannel and denim. The hotel also has a spa with one treatment room providing Dr Hauschka signature treatments, plus a steam room, sauna and a yoga studio.The property was created in conjunction with the leading hotelier, Pascal Donat, President of French hospitality group, Valotel. Future openings are planned across Europe and South East Asia with a project already in progress in Bangkok.
Created for fashion-forward travellers and ELLE brand loyalists, Maison ELLE aims to provide an “accessible and convenient, home-from-home in the heart of its cities”.