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Jenny Southan, founder and CEO of Globetrender, says: "Travel in 2025 will be defined by a bold mix of nostalgia, curiosity, and self-discovery. From food-obsessed ‘Taste Hunters’ planning entire trips around viral dishes to ‘Paperback-Packers’ rediscovering the joy of reading on holiday, this year’s British Airways Holidays Travel Trends Report 2025, produced in partnership with Globetrender, reveals how travellers are rewriting the rules of exploration.
"The desire for structured, stress-free escapes is driving the comeback of all-inclusive ‘Trad Holidays,’ while ‘Trivial Pursuits’ shows how people are using travel to deepen their passions – from pottery in Portugal to beekeeping in the Alps. As the travel landscape shifts, brands that embrace these evolving desires will be best positioned for success."
Andrew Flintham, managing director of British Airways Holidays, says: "The report was released shortly after our January Sale drew to a close, presenting the opportunity to analyse customer behaviour from our most popular booking period. We’ve been able to reveal the top ten destinations that have captured the attention of our customers at the turn of the year, as well as the 'Rising Stars' that have grown significantly in popularity.
"We’ve also analysed our own customer research, plus insights from our bespoke 2025 British Airways Holidays/YouGov Plc survey, and
have consulted an array of industry experts, to identify the travel trends impacting consumer behaviour."
