Experiential Travel Trends 2026

Published in January 2026, the ALL Accor x Globetrender Experiential Travel Trends 2026 report explores eight key trends for the year ahead that correspond with a proprietary "Vibe Menu".

In a world shaped by economic, social and environmental uncertainty, travellers are increasingly turning to travel as a way to self-regulate.

Rather than accumulating things, they are collecting moments – seeking awe, joy and connection as antidotes to stress and instability.

ALL Accor (Accor’s booking platform and loyalty programme) has partnered with global trend forecasting agency Globetrender to unveil the findings of its latest report on experiential travel in 2026.

Based on an international study analysing the behaviours of thousands of travellers, the report identifies eight key trends – each linked to a distinct “vibe” – reflecting the aspirations of a generation in search of freedom, authenticity and emotional intensity.

The project was founded on the discovery that 25% of travellers would like their online search experience to start with a mood, underscoring a fundamental shift: travel is no longer defined by geography alone, but by how it makes people feel.

Featured trends:

1. The Endorphin Economy

2. Hyper Playgrounds

3. Portable Lifestyles

4. Social Wellness

5. Memory Lanes

6. Earth Syncing

7. Unfiltered Journeys

8. Points Maxxing

Globetrender is the world’s leading travel trend forecasting agency.

Our reports are produced by award-winning journalists and forecasters. We identify trends as they are emerging, backing them up with case studies, expertly sourced data and industry thought-leadership to help travel companies shape their product for the traveller of tomorrow.

For collaborations, sponsorship opportunities, bespoke report commissions and consulting services, do get in touch.

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