Amadeus Insights: Travel Trends 2026

Published in December 2025, Travel Trends 2026 is an Amadeus report, produced in association with Globetrender.

Based on Amadeus’ proprietary data, the report outlines six major trends that point to a more technologically driven, culturally attuned and personalised era of travel.

“From new pet travel technology to AI-powered trip planning, long-range narrow-body jets, pop culture-inspired pilgrimages, and hyper-personalised hotel stays, a wave of innovation is reshaping travel," says Dan Batchelor, senior vice president of global corporate communications and marketing at Amadeus.

"Our pets are travelling with greater dignity, travellers are blending machine intelligence with human instinct, aircraft are shrinking global distances, entertainment franchises are inspiring new forms of belonging, and hotels are offering guests the power to design every detail of their stay."

Beyond exploring six core trends for 2026, the report also leaps into 2036 by considering how Innovation Tourism – whereby travellers seek destinations at the forefront of technological experimentation – is likely to evolve.

Featured trends include:

• The Pawprint Economy: Pets gain 'freedom of movement' rights and rewards
• Travel Mixology: Savvy travellers turn to multi-modal advice
• Point-to-Point Precision: The world shrinks as nonstop flight paths open up
• Pop Culting: Cultural IP is becoming a travel-worthy commodity and driving pop culture tourism
• Pick'n'Stays: Personalisation in hotels – what you want, how you want, when you want it
• Innovation Tourism: The future normal is just a timezone away

Globetrender is the world’s leading travel trend forecasting agency.

Our reports are produced by award-winning journalists and forecasters. We identify trends as they are emerging, backing them up with case studies, expertly sourced data and industry thought-leadership to help travel companies shape their product for the traveller of tomorrow.

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