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At Globetrender, we don’t just forecast the future of travel – we help shape it. Our job is to detect subtle shifts in human behaviour and translate them into actionable insights for brands, sparking innovation in products, services and experiences. But over recent years, we’ve witnessed a troubling undercurrent within the industry: disconnection.
Searching for an alternative, we partnered with luxury travel curator Up Norway, to deliver an intimate business retreat in the Norwegian mountains.
By blending interactive workshops, expert-led masterclasses and guest speakers with nourishing meals, mountain hikes and restorative downtime, we crafted an experience rich in cerebral and sensory stimulation. Since returning, we’ve already seen ideas sparked on the slopes start to take shape as real-world initiatives.
A key ingredient in the formula was our epic setting, the Juvet Landscape Hotel. It’s a pioneer of low-impact design from the pre-Instagram age with credits on both the big and small screen – Ex Machina and HBO’s Succession, being two. But aside from being an aesthetic masterpiece, it’s also managed by a smart and conscientious family-led team who aren’t afraid to chart new paths.
When Globetrender first visited Juvet in October 2024 for our internal company retreat, we didn’t anticipate that we would return just months later with clients in tow. But in the shadow of the fjords, a seed was planted. A spark became a sketch. A sketch became an AI-generated render. That render became a real-world gathering of industry pioneers, united by a shared desire to build a better future. And this is only the beginning.
In the pages ahead, you’ll find snippets of the workshops and activities that took place, plus insights and responses from Globetrender Retreat’s Cohort of 2025. If you’d like to experience this for yourself, whether through a custom workshop, presentation or even a future retreat, we’re here. Together, let’s keep designing tomorrow’s Brave New World.
For collaborations, sponsorship opportunities, bespoke report commissions and consulting services, do get in touch.
