PriestmanGoode's futuristic A350 Private Sanctuary design concept aims to redefine the private aviation experience through transformable spaces that adapts to passengers' evolving needs throughout their journey. Olivia Palamountain reports

PriestmanGoode has revealed a new interior concept for private A350 aircraft that transforms the rear cabin into an adaptable sanctuary, maximising space while providing a calming, luxury environment.

The concept emerged from a workshop on the evolution of luxury hosted by PriestmanGoode at the RedCabin Business Jet and VIP Interior Innovation Summit in Montreal last year. Drawing on insights about technology integration, wellness, personalisation and sustainable materials, the Private Studio team has created a unique interior that adapts to various passenger needs.

The design features four distinct yet transformable spaces. The living area converts from a social space into a cinema or gym through moveable seats, panels and discrete storage. Adjacent to this is a private space that adapts for work, therapy or meditation, featuring a floating desk within a lit alcove. The full-width bedroom and dressing room eliminate the traditional hallway, allowing windows on both sides for an expansive feel. At its centre, a versatile unit transforms from a vanity complete with mirror, amenities and storage into an entertainment hub with built-in screen.

The bathroom combines technology and holistic wellness, featuring a distinctive rippled glass shower enclosure within a darker, more atmospheric environment."One of the main motivations for this concept was taking our learnings from commercial aviation and our understanding of how to maximise small spaces and bringing those to our work in private aviation," says Ben Rowan, director of PriestmanGoode. "We have made sure that the space can really change and modulate, depending on the actual requirements of the user. Whether that's working, sleeping, lounging, watching a film or using it as a gym. Utilising the back of an A350 cabin has demonstrated how we can create a private sanctuary separate from the more public spaces further forward in the aircraft. The overall architecture and bold forms takes the user into something quite different and not what they might expect onboard an aircraft."A standout feature of the concept is its nature-inspired materials, created in partnership with four artisan suppliers. These include F/Lab's custom Aenigma material, demonstrating how sustainability can integrate seamlessly with luxury; London Embroidery Studio's three-dimensional stitch design influenced by antique tapestries; Atelier Midavaine and Nusom's ginkgo leaf motif applied to lacquered wall panels; and Nature Squared's surface incorporating waste feathers from the food industry.Chris Haslam, senior design lead for the project adds: "This concept defines the direction in which we see the luxury cabin experience evolving. Our clients often want to replicate the same level of luxury from home, work, automotive or hospitality onboard, but this project demonstrates how design for an adaptive living space can bring so much more to the experience."

The consultancy has over 25 years of aviation experience, having completed multiple private interiors for widebody aircraft and private jets.