Timed with the release of Netflix drama House of Guinness, the Irish brewer’s cult drink is now being served as a liquid dessert. Jenny Southan reports

Some might say adding cream, chocolate and cake to a glass of Guinness is sacrilege but that hasn't stopped London's the Black Tap Soho and Black Tap Westfield Stratford from turning Ireland's revered stout into a milkshake.

More than 10 million pints of the "black stuff" are sold every day but in the case of this limited-edition creation, it comes as a blend of a half pint of Guinness (or a Guinness 0.0 alternative) into a rich chocolate shake crowned with an eye-catching tower of toppings.

Served in true Black Tap “CrazyShake” style, the glass is lined with chocolate sauce and a frosted vanilla rim rolled in white chocolate chips. A mountain of whipped cream, a slice of Guinness chocolate cake and a chunky brownie complete the spectacle.

For those seeking something subtler, the Guinness Classic Shake strips away the dessert excess but retains the same malty richness at its core.

The collaboration between Guinness and Black Tap reflects a growing trend: heritage brands embracing playful reinvention to engage younger audiences. As House of Guinness brings the stout’s storied history — and its pioneering founder Arthur Guinness — to a global audience, the brand continues to evolve beyond the pub pint into a cultural icon with cross-generational appeal.

Globetrender predicts that the Netflix show will generate a boom in Guinness drinking. According to The Telegraph, in just five years, Guinness 0.0 has become the UK’s most popular alcohol-free beer. "Figures released over summer 2025 showed that the alcohol-free brand is worth almost £50 million, and comprises about 20 per cent of all Guinness sales by value in the off trade."

Black Tap Craft Burgers and Beer is a gourmet burger chain run by husband-and-wife team Chris Barish & Julie Mulligan. Signature burgers include the Wagyu Steakhouse Burger, the Texan Burger and the Black Bean Burger.