Gen Z seeking affordable autumn luxury, says Airbnb

Airbnb

Gen Z seeking affordable autumn luxury, says Airbnb

September 4, 2025

Young travellers are reshaping autumn tourism patterns, with Gen Z searches jumping 26% for this year's shoulder season, says new data from Airbnb. Olivia Palamountain reports

Research from Airbnb's "Fall Travel trends 2025" has revealed that more than 80% of Gen Z consider affordability crucial in their autumn travel decisions, with 42% viewing the season as offering exceptional value compared to peak summer periods.

Gen Z searches for autumn trips have jumped 26% this year, representing a departure from traditional travel patterns, with younger demographics now taking longer international escapes whilst older Millennials favour shorter domestic trips.

Paris has emerged as the top trending autumn destination for Gen Z travellers, capitalising on reduced shoulder-season costs that make bucket-list destinations more accessible. The city's appeal is enhanced by numerous budget-conscious experiences priced under £80 per person, including pastry-making classes with professional chefs, vintage treasure hunting at Saint-Ouen Market and behind-the-scenes access to cabaret dance techniques.

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GEN Z

The autumn travel surge extends beyond traditional European destinations, with young travellers pursuing what researchers describe as "affordable luxury" across diverse global locations. The complete ranking of trending Gen Z autumn destinations includes Paris, France; Osaka, Japan; Dubai, United Arab Emirates; Miami, Florida; Porto, Portugal; Cartagena, Colombia; London, United Kingdom; Munich, Germany; Mexico City, Mexico; and Santiago, Chile.

The trend reflects broader changes in travel behaviour, with younger generations increasingly strategic about timing trips to maximise value whilst accessing premium experiences. Shoulder-season travel allows Gen Z to experience destinations typically considered expensive during peak periods, from European capitals to sun-drenched beach locations.

Here's the full list of top trending destinations for Gen Z travellers this autumn:

  • Paris, France
  • Osaka, Japan
  • Dubai, United Arab Emirates
  • Miami, FL, United States
  • Porto, Portugal
  • Cartagena, Colombia
  • London, United Kingdom
  • Munich, Germany
  • Mexico City, Mexico
  • Santiago, Chile

Vermont has been identified as the top-rated destination for autumn foliage based on guest reviews, whilst coastal destinations are seeing extended seasons as travellers push beach holidays into traditionally quieter months.

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