Scotland's Gleneagles hotel has launched its first-ever digital boutique, featuring exclusive products and the estate's debut clothing line, alongside collaborations with artisan makers. Olivia Palamountain reports

Gleneagles, one of Scotland's most prestigious hotels, has taken its retail offerings online for the first time, launching a digital boutique that brings the estate's luxury Highland aesthetic directly to customers' homes.

The web store marks a significant expansion for the Perthshire property, featuring exclusive products that have never been available for purchase online before, including the hotel's inaugural Sporting Club capsule collection of clothing and accessories designed for everyday wear.

Echoing Gleneagles’ retail arcade, the online shop features fashion, home and lifestyle gifts, including collaborations with boutique brands and artisan makers.
Expect playful bespoke ceramics by Laetitia Rouget, lambswool beanies from Le Bonnet, made in Scotland from sustainable material in the distinctive Gleneagles colours, linens from Summerhill & Bishop and a tweed collaboration with Kipper Club.

Richard Brendon Glassware, designed exclusively for The American Bar at Gleneagles, is also available, plus tartan scarves in Gleneagles colours, totes, candles and a selection of local deli items including local jam, shortbread and tablet (Scottish crumbly fudge).

The launch follows the debut of the Gleneagles Sporting Club (launched in August 2024), which features upgraded equestrian facilities, indoor tennis courts, padel courts, and a climbing and bouldering wall.

The development adds to the estate's existing portfolio of more than 50 country pursuits, which includes horse riding, fishing, golf and archery.

Most recently, Gleneagles has unveiled a "Highland Cow Safari" that takes visitors into the Perthshire hills  for face-to-face encounters with distinctive long-haired Highland cattle, affectionately known as "coos."

Guests will hop aboard a fleet of the estate's Land Rover Defenders with an expert guide who will share insights into the history and lives of the iconic breed.The Highland cow safari is one of several new adventures being introduced in 2025, as Gleneagles enters its second century as one of Scotland's premier sporting estates.