Raffles Hotels & Resorts has launched a series of packages designed by its legendary butlers that combine exclusive access with cultural insights at each of its global destinations. Olivia Palamountain reports

Raffles Hotels & Resorts has unveiled a new collection of curated experiences inspired by its latest campaign, "The Butler Did It", celebrating the brand's signature butler service that has been central to its hospitality since 1887.

The bespoke packages, available across Raffles properties worldwide, offer guests exclusive access to unique cultural experiences at each destination, from afternoon tea with Her Royal Highness Princess Chansita Norodom in Cambodia to private historical journeys through London's hidden landmarks.

"The magic of Raffles lies in delivering a highly personalised level of service that transforms a stay into a remarkable experience. Since 1887, our legendary butlers have been the soul of this tradition, embodying the art of intuitive and emotional hospitality," says Omer Acar, CEO, Raffles Hotels & Resorts.
Among the standout offerings is a twin-centre stay at Raffles Grand Hotel d'Angkor and Raffles Hotel Le Royal in Cambodia, combining ancient temple visits at Angkor with royal experiences in Phnom Penh. At Raffles London at The OWO, guests can explore a hidden Whitehall location where Winston Churchill strategised during World War II.In Istanbul, butler-guided helicopter transfers provide aerial views of the city's iconic landmarks where Europe meets Asia, while Raffles Bali offers immersion in the island's natural beauty through private yacht excursions, wellness rituals and authentic cultural experiences in Balinese family homes.

For wellness enthusiasts, Raffles Al Areen Palace Bahrain provides a three-night retreat with personalised menus and curated adventures showcasing the country's heritage.The initiative comes as Raffles continues its global expansion, having recently opened properties in Jaipur, London, Boston, Doha and Bahrain, with upcoming debuts planned for Sentosa and Jeddah.

The "Butler Did It" campaign, launched last autumn under the creative direction of Trey Laird and photographed by Dylan Don, highlights the distinctive ways Raffles butlers create memorable moments for guests, maintaining the brand's tradition of elegance and what it calls "enchanted glamour."

In collaboration with luxury publisher Assouline Raffles Hotels & Resorts is also launching a coffee table tome called Raffles: From Your Butler.

The latest addition to Assouline’s hospitality collection, the book invites readers on a journey into the world of Raffles, through the lens of the brand’s legendary Butler Service.

The book explores the unique charm of each Raffles destination across five continents, from Dubai to Paris and Jaipur to Boston, and features a foreword by writer and editor Derek C. Blasberg and storytelling by acclaimed travel writer Mark Ellwood.

Raffles: From Your Butler costs US$120 and is available for pre-order at Assouline.