Globetrender is set to host an exclusive three-day ideation retreat at Norway's Juvet Landscape hotel, an architectural wonder that has featured in Succession and Ex Machina. Olivia Palamountain reports

Globetrender has announced its first corporate ideation retreat, aimed at senior travel executives and entrepreneurs, to be held at Norway's magnificent Juvet Landscape Hotel.

Set against Norway's mountainous Valldal region, it offers industry leaders the opportunity to step away from daily operations to focus on shaping tomorrow's travel landscape.

The three-night gathering, taking place from April 30 to May 3 2025, will combine strategic foresight workshops with nature-based activities at the modernist hotel, known for its appearances in HBO's Succession and the film Ex Machina."At Globetrender, we believe that the future of travel belongs to those who can anticipate and shape it. This retreat isn't just about predicting trends – it's about helping leaders develop the foresight and strategies they need to thrive in a fast-changing world," says Jenny Southan, Globetrender editor, founder and CEO.The retreat aims to combine strategic thinking with immersive experiences in the hotel's dramatic landscape setting.

Ideation sessions will take place in the hotel's minimalist cabins and light-filled conference cube, incorporating trend forecasting and generative AI for visualising future possibilities, plus and mindful drawing and reflective journalling between workshops.
The activity programme, facilitated by luxury travel curator Up Norway, includes activities such as foraging and hiking the Trollstigen or "Troll Road". Also on offer is the chance to unwind and time spent in the hotel's spa, including its wood-fired hot tub and scenic sauna.Participants can expect fantastic meals made from hyper-local Norwegian cuisine, served by candlelight in the hotel's heritage barn, followed by intimate fireside dialogues."Juvet was designed as a place for reflection, inspiration, and deep connection with the natural world – making it the perfect setting for reimagining the future of travel," says Kristina Slinning, owner of the Juvet Landscape Hotel.x

The intimate retreat represents a new approach to corporate gatherings, combining the isolation and architectural innovation of the Juvet Landscape Hotel with actionable insights for the travel industry.The retreat costs £5,495 per person. With only a small number of places available, early application here is essential.

The programme includes:

• Trend forecasting and future scenario planning in Juvet's light-filled conference cube
• Wilderness ideation sessions that harness Norway's dramatic landscapes
• Networking with like-minded leaders in a secluded, high-design environment
• Using generative AI for visualising future possibilities
• Mindful drawing, foraging and reflective journalling
• Hiking the mountainsides above the famous Trollstigen or "Troll Road”
• Sampling hyper-local Norwegian cuisine and participating in intimate fireside dialogues