Soho House São Paulo marks the brand’s debut into South America, bringing its inimitable blend of work, rest and play to Brazil. Olivia Palamountain reports
South America’s first Soho House outpost, Soho House São Paulo, is housed in a 20th-century Italianate building in the Bela Vista neighbourhood.
In keeping with Soho House’s commitment to local culture, the interiors showcase Brazilian-made furnishings and design, drawing inspiration from the city’s Portuguese heritage and Brazilian modernism.
The new club features 32 bedrooms of various sizes, the larger of which have private terraces and freestanding baths, decked out with reclaimed wood floors and hand-painted bathroom tiles.
At the heart of the property is a central courtyard surrounded by arched glass windows, providing members with a tranquil outdoor space for dining and relaxation.
The club spaces include a sitting room for daytime work, a main bar for evening entertainment and a drawing room with a fireplace.
Two event spaces, the Condessa and Zambone rooms, are available for private functions.
Executive chef João Melo helms the culinary offerings, which blend Soho House favourites with contemporary Brazilian cuisine, while the terrace restaurant, seating 68 people, provides an al fresco dining experience amidst lush greenery.
To mark the opening, a new signature cocktail called “casa verde” has been created, inspired by São Paulo’s diverse communities and featuring a mix of Brazilian spirits and flavours.
Art enthusiasts will appreciate the club’s extensive collection, featuring over 60 Brazilian artists. The collection includes works by renowned figures such as Alexandre Da Cunha, Leda Catunda and Yuli Yamagata, alongside emerging talents.
While the club is now open to members, phase two of the development is expected to be completed by 2025. This will include a state-of-the-art gym with daily fitness programming, sauna and steam rooms, and a rooftop pool bar.
Photos by Christopher Sturman