Workshops

Our workshops are tailored to your needs, and are delivered in-person at a location – and on a date – of your choosing.

Join us for a unique learning experience that blends real-world data and case studies with creative ideation, and practical exercises – ensuring that you walk away with not only new knowledge but also strategies you can implement right away.

This beginner-level, interactive session deploys foresight tools to help teams plan for unexpected events and future scenarios that your business might face.

Session outline:

- Introduction to "futures literacy"
- Identifying bias
- Mapping knowledge and uncertainty
- Horizon scanning and scenario planning
- Wild cards and the Animal Kingdom of unforseen events
- Futures Triangle framework
- Visioning

Time: 4 hours (including a coffee break)

Suitable for brands at all stages of their AI adoption journey and based on Globetrender’s own research and interviews with subject experts. 

Session outline:

- The generative search shift
- How is AI search likely to evolve in the next decade
- The new rules of visibility
- Measurement and analytics 

Time: 1 hour

This session can also be delivered in person for teams with an expanded discussion component. 

Suitable for all levels of seniority, this session explores three macro travel trends from Globetrender's proprietary trend framework, along with inspiring case studies and signals of change.

Session outline:

- Progress, nostalgia and "cultural lag"
- The importance of innovation
- How trends help us predict the future
- Macro Trend 1: Youthquake
- Macro Trend 2: Home Stretch
- Macro Trend 3: The Transformation Economy

Time: 4 hours (including a coffee break)