"Strategic Foresight: Embracing Uncertainty in a Brave New World"
This beginner-level, interactive session deploys foresight tools to help teams plan for unexpected events and future scenarios that your business might face.
Session outline:
- Introduction to "futures literacy"
- Identifying bias
- Mapping knowledge and uncertainty
- Horizon scanning and scenario planning
- Wild cards and unforseen events
- Futures Triangle and Visioning
Time: 4 hours (including a coffee break)
Price: £2,500 + VAT
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"The New Rules of Online Visibility in an Age of AI-Powered Search"
Ideal for PR companies at all stages of their AI adoption journey. Based on Globetrender’s own research and interviews with subject experts.
Session outline:
- The generative search shift
- How is AI search likely to evolve in the next decade
- The new rules of visibility
- Measurement and analytics
Time: 1 hour
Price: £450 (online)
£750 (in-person, London)
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"Compass in a Storm: Mega Trend Opportunities"
Suitable for all levels of seniority, this session explores Globetrender's proprietary trend framework, along with inspiring case studies and signals of change.
Session outline:
- Progress, nostalgia and "cultural lag"
- The importance of innovation
- How trends help us predict the future
- Mega Trend 1: Youthquake
- Mega Trend 2: Home Stretch
- Mega Trend 3: The Transformation Economy
Time: 4 hours (including a coffee break)
Price: £2,500 + VAT
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