What is VOLT?

VOLT is your competitive advantage in a fast-changing world.

VOLT is Globetrender’s premium intelligence platform for travel and hospitality innovators – giving you the trend foresight, strategic data and creative blueprints needed to stay ahead of consumer shifts, unlock new revenue streams and design future-proof experiences.

  • Stay ahead of shifting behaviours.
  • Spot new revenue opportunities.
  • Make smarter, future-proof strategic decisions.

→ VOLT gives you the power to see what’s coming next

Trend library: 200+ reports

Newsletter frequency: Two reports per month

SAMPLE NEWSLETTER

Who's it for?

  • Hospitality groups designing next-generation experiences

  • Travel brands shaping long-term strategy

  • Tourism boards seeking to stay ahead of global shifts

  • Design, branding and creative agencies needing powerful trend and cultural insight

  • Entrepreneurs and innovators building the future of travel

    If you create, plan or influence travel – VOLT is built for you.

Why subscribe?

 

Because the travel world is moving faster than ever.

Consumer expectations are evolving weekly. Technology is reshaping every journey. New behaviours, new markets and new values are rewriting the rules of hospitality.

You can’t afford to wait for annual reports or slow-moving research.

You need continuous foresight — sharp, timely, and expertly deciphered.

What are some of the trends explored?

  • The Great Dispersion
  • Green Gold Rush
  • Spellbounding
  • Suite Wars
  • The Appetite Recession
  • Climate Evasion
  • 100K Holidays
  • Cyber Terrestrials
  • Post-Trip Integration
  • Everyone VIPs
  • Blue Mind Experiences
  • New-Age Wellness
  • GEO Arbitrage
  • Hotel Hotlisting

Benefits for Annual subscribers

  • Access to VOLT trend report library
  • Two free 60-minute ideation calls per year with in-house trend strategist - worth £1,500
  • "Innovators 100" report - worth £250

(Monthly subscribers only receive two VOLT reports per month)

VOLT will take your work to the next level with actionable insights and blueprints for new revenue streams
Robbie Hodges trend session

The VOLT advantage

Expert-Led: Written and researched by expert – human – trend forecasters and journalists, each report features exclusive content you won't find via AI platforms.

Always Ahead: VOLT tracks emerging behaviours before they go mainstream – giving you first-mover advantage.

Action-Centred: Not just trends — but what they mean, why they matter, and how to use them.

Premium Intelligence, Zero Noise: The world doesn’t need more content. It needs clarity. VOLT gives you only what matters.

Subscriber testimonials

Tom Marchant

Co-Founder of Black Tomato

"The core building blocks of our business are centred on creativity and innovation; it's part of our DNA and mission to remain relevant. In a world that's changing at an increasingly rapid pace, VOLT in a welcome resource with Jenny and her team having their fingers firmly on the pulse of travel trend forecasting.

"Now more than ever, it's critical to anticipate and plan ahead for future shifts in consumer behaviour and desires and I always look forward to reading VOLT's analysis of trends having the biggest impact in evolving and often revolutionising our industry."

Bill Bensley

Founder of Bensley

"At Bensley we are always on the lookout for what is coming next in travel, or trying to create new travel trends ourselves. Part of that is keeping up to date with what is out there, and Globetrender is a big part of that effort.

"As a studio which is intent on sustainable design and hospitality that works hand in hand with conservation, it's a pleasure to see journalists like Jenny Southan writing pieces on conservation all around the world. I'm excited to see what I'll be reading next from VOLT!"

Maddy Simpson

Neolux PR

"The intuitive insights presented in VOLT are always accompanied by thoughtful examples and detailed data behind these emerging trends and have been invaluable not just to shape new experiences with clients but also to justify and add additional context to existing ones.

My client in Costa Rica's Nicoya Peninsula had been using its Blue Zone location as a USP but hadn't formalised any experiences around it until VOLT highlighted the untapped potential behind Blue Zone Wellness - they have now launched a package that taps into the destination's secrets of longevity which has featured in The Times"

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