Middle Eastern airline Etihad has partnered with Luxe City Guides and London-based grooming brand Scaramouche and Fandango to create a range of new in-flight amenity kits.
Available for business class passengers only, the limited-edition packs will come in six different designs inspired by six different cities – Abu Dhabi (Etihad’s base in the UAE), London, Madrid, LA, Sydney and Hong Kong.
Unisex skincare products from Scaramouche and Fandango include a facial moisturiser “enriched with vitamin E and made with anti-oxidants and essential oils to combat fatigue and the lower humidity levels in the cabin”, as well as a honey and shea butter lip balm.
In addition, the jazzy kits will contain a travel guide curated by Luxe highlighting the best restaurants, hotels, bars, boutiques and hotels. More designs and cities will come in the future.
Calum Laming, Etihad Airways’ vice-president of guest experience, said: “The introduction of these kits is not about providing brand names to our business class guests. It is about intelligent design, functionality and providing them with products which are attractive, natural, useful and re-usable”