To promote this year’s Dioriviera capsule collection, Dior has turned the pool deck at the Beverly Hills hotel into a shoppable paradise for the summer. Jenny Southan reports
Fashion brand Dior has given the famous outdoor pool area of the Beverly Hills hotel in LA a temporary makeover to promote its new Dioriviera capsule collection in a glamorous new activation.
In situ until September 2023, guests will find surf-inspired cabins on the upper level of the pool deck, as well as cabanas, umbrellas and lounge chairs upholstered in Dior’s new pink and grey Toile de Jouy fabric. At weekends there is a Dior ice cream cart serving scoops of gelato.
Ther are two face treatments: L’or de Vie Miracle Treatment, a 90-minute facial that works in tandem with the L’or de Vie Line; and the 60-minute Dior Prestige Haute Precision using the Dior Prestige line. For the body there is New Look, a 60-minute slimming massage, and Constellation, a 90-minute relaxation treatment.
The Beverly Hills hotel is part of the Dorchester Collection, which also have the Dorchester in London and the Bel-Air in LA, among other properties.