Fashion retail platform Net-A-Porter has collaborated with upmarket home rental site Plum Guide to provide ‘unique travel advice’ and a ‘masterful edit of vacation wear’. Jenny Southan reports
As part of Net-A-Porter’s “The Art of Adventure” campaign for summer 2022, the luxury etailer has announced a tie-up with Plum Guide to help consumers “navigate the stress of holiday planning and packing”.
Through this partnership, Net-A-Porter leverages Plum Guide’s unique data insights to identify the most popular vacation destinations for the year ahead, as well as producing a series of travel guides published in Net-A-Porter’s digital title Porter set alongside “destination–dressing solutions” (ie: things you might like to buy for your holiday, such as sunglasses, hats, dresses and sandals).
Focusing on London, Rome and Venice in Los Angeles, the dedicated city guides highlight Plum Guide’s most in–demand home rentals, together with local insider recommendations, providing the “ultimate one–stop shop to help customers embark on their next adventure”.
“This year, we know our customers are looking for even more meaningful experiences, and this partnership with Plum Guide ensures we’re enriching their summer journeys to the fullest; equipping them with unique travel advice, together with our vacation–wear edit based on our expert curation.”
“We share the same philosophy and approach when it comes to elevated curation, combining forces to offer an unparalleled service and a summer never to be forgotten.”