Inspired by Denmark Street’s hedonistic music heritage, Chateau Denmark features recording studios, a performance venue and rooms with graffitied beds. Rose Dykins reports
Edgy new luxury independent hotel brand Chateau Denmark has opened its doors in the heart of London Soho.
Set across 16 townhouses, apartments and historic buildings dotted along Denmark Street, the property’s 55 “Session Rooms” and apartments are designed to reflect each building’s history while embodying the rebellious spirit of one of Soho’s most iconic streets – a legendary epicenter of hedonism, subversive culture and rock ‘n’ roll music.
Operated by CAW Ventures in collaboration with Outernet Global entertainment district, Chateau Denmark pays homage to Denmark Street’s character through its “fluid and spirited” service, guest experience and design concept.
Chateau Denmark’s association with Outernet Global and its location within the Now Building creates some intriguing local partnerships that extend and integrate the property’s facilities into the surrounding Soho neighbourhood.
The Now Building is the largest of Outernet London’s immersive spaces. It has north-facing public atrium with 360-degree immersive media screens – the largest LED screens anywhere in the world – that serve as a “creative canvas.”
The Now Building’s top floor houses independent restaurant group Tattu, for their first London outpost. Inspired by traditional Chinese flavours and ingredients, Tattu will offer guests a sensory experience through a fusion of cooking, culinary display and luxury interiors.
Chateau Denmark’s lounge bar and basement club will launch later in 2022, along with a fitness and wellness space. Other district neighbours will include a recording studio and performance venue Outernet Live, with the capacity for up to 2,000 people.
Room rates at Chateau Denmark start from £510 per night for a Session Room, and from £660 for an Apartment. Long stay rates are available on request.