Hong Kong’s Paperclip Design has come up with an innovative, ultra-luxury first class airline concept that can be customised with living rooms, bedrooms and even bunk beds for kids. Jenny Southan reports
The last time first class got a major overhaul was the launch of Etihad’s Residence back in 2014, and with news that the Middle Eastern airline may never again fly its superjumbo A380s (on which the Residence was installed) because they are too hard to fill, it seems there is a huge gap in the market for a revolutionary product for the world’s richest flyers.
Responding to this, Paperclip Design has come up with an entirely new concept for first class, which gives airlines a choice of configurations based around the way space is used in the nose of a twin-aisle plane.
The company says: “Peacock is a single aisle configuration that fits wide-bodied aircraft such as the Boeing 777, comprising of a semi-circular space on each side of the cabin, Y-shaped converging aisles, and a diamond-shaped twin lavatory.”
“Whether for an individual or a family, Peacock is about providing a homey private retreat, with gorgeous views above the clouds, a comfortable sofa, spacious beds and generous storage.”
At the most they could accommodate eight people in four private salons but Peacock could also host two couples, each with their own bedroom and living room, or two families with kids, or just one luxury VIP/family who has access to all areas.
“From premium-economy family rooms to an ultra-exclusive private residence, the business case of Peacock lies in expanding the reach of the product to a much wider spectrum of customer profiles. It allows valuable floor space to be more efficiently for a faster return on investment.”