Globetrender was founded by award-winning travel journalist Jenny Southan in 2015. It is an online magazine and trend-forecasting agency dedicated to the future of travel.

Trend-forecasting is essential for keeping ahead of the game, informing your business decisions, and making sure you know what’s hot.

We look at how small shifts (micro trends) are contributing to the bigger picture (macro trends) – from ayahuasca retreats to transformational travel.

We are always on the look out for new ways of thinking, living and working, highlighting innovation taking place across aviation, hotels, dining, cities and beyond.

Globetrender was shortlisted for “Consumer Publication of the Year – Online” in the 2017 Travel Media Awards.