With an increasing number of travellers cooking their own meals in Airbnbs or ordering food to their room via apps such as Deliveroo, how can hotels continue justifying the high price of room service? Jenny Southan reports

Research by apartment provider Cuckooz has revealed room service meal prices at a selection of central London hotels, including the Savoy and W Leicester Square.

It found that the average cost of a room service meal for one guest at a London hotel is £35.68, when taking into account service and delivery charges.

A basic room service meal, consisting of a club sandwich, chips and a soft drink averages £27.90 for one person, but the addition of an average discretionary service charge of 12.5 per cent plus a typical delivery charge of £4.30 makes it even more expensive.

On average, a club sandwich costs £18.10 on average, with chips priced at £5.60 and a Coke costing £4.20.

When looking at specific hotels, the research reveals that a single club sandwich at the Savoy will cost £27.

Even the Holiday Inn – typically a more affordable hotel – lists a club sandwich at £11.50, while its tray charge of £5 matches that of the Savoy, a five-star property.

While the average discretionary service charge across London hotels was found to be 12.5 per cent, it rose as high as 15 per cent at the ME London.

At the Mandarin Oriental in Knightsbridge and the Dorchester, a bottle of beer costs as much as £9, although the four-star Grand Royale only charges £3.70 a bottle.

The most expensive entry-level wine is at the Dorchester, which charges £59 for a bottle of red, while a glass is £15.

Fabienne O’Neill, co-founder of Cuckooz, said: “The problem is that hotel guests find themselves as somewhat of a captive audience, vulnerable to mark-ups.

“Even establishments that are generally seen as mid-range and more affordable, such as Holiday Inn, can seemingly charge whatever they like due to their London location.

“Of course, service charges are optional, but even if a guest refrains from including this cost, hotels effectively make up for this with pricey delivery charges.”

London – hotel sample
Menu item
Average price
Bottle of Red Wine
£35.83
Glass of Red Wine
£9.93
Bottle of White Wine
£36.03
Glass of White Wine
£9.73
Beer (bottle)
£6.25
Soft drink (Coke)
£4.20
Chips / Fries
£5.60
Club Sandwich
£18.10
 
Service charges
Delivery / tray charge
£4.30
Discretionary service charge
12.5%

 

Meal for one – average prices
Item
Price
Club Sandwich
£18.10
Chips / Fries
£5.60
Soft drink
£4.20
Service charge
£3.49
Delivery/tray charge
£4.30
Total
£35.68

London Hotel Sample – average item prices

Hotel
Bottle of Red
Glass of Red
Bottle of White
Glass of White
Beer – bottle
Soft drink
Chips
Club Sand-wich
Delivery / tray charge
Service charge
The Savoy
£37.00
£12.00
£48.00
£13.00
£7.00
£4.00
£6.00
£27.00
£5.00
12.5%
Café Royal
£45.00
£11.00
£45.00
£11.00
£6.00
£4.50
£8.00
£20.00
£5.00
12.5%
London Bridge Hotel
£36.00
£9.00
£32.00
£8.00
£5.50
£3.00
£4.50
£15.50
n/a
10.0%
Millenium Hotel
£25.00
£9.00
£25.00
£9.00
£5.00
£2.80
£3.50
£12.00
£3.50
n/a
Holiday Inn
£20.50
£7.95
£20.50
£7.95
£4.50
£3.30
£3.50
£11.50
£5.00
n/a
Crowne Plaza
£19.00
£7.00
£19.00
£7.00
£4.50
£2.75
£4.50
£12.50
n/a
n/a
Mandarin Oriental
£49.00
£13.00
£49.00
£10.00
£9.00
£7.00
£8.00
£25.00
n/a
12.5%
ME London
£30.00
£8.00
£30.00
£8.00
£6.00
£4.50
£4.00
£15.00
£3.50
15.0%
Four Seasons
£49.00
£10.00
£55.00
£11.00
£6.00
£4.50
£6.00
£24.00
n/a
12.5%
Grand Royale
£17.00
£4.50
£17.00
£4.50
£3.70
£2.50
£3.50
£6.00
£3.00
n/a
W Leicester Square
£40.00
£9.50
£40.00
£9.50
£7.50
£4.00
£6.00
£19.00
£3.00
12.5%
The Dorcester
£59.00
£15.00
£49.00
£14.00
£9.00
£7.00
£8.00
£29.00
£5.00
12.5%
The Connaught
£55.00
£14.00
£55.00
£14.00
£8.00
£5.50
£9.00
£20.00
£5.00
12.5%
DoubleTree Hilton
£23.95
£8.95
£23.95
£8.95
£4.50
£2.75
£3.95
£14.95
£5.00
12.5%
One Aldwych
£32.00
£10.00
£32.00
£10.00
£7.50
£4.95
£5.50
£20.00
n/a
12.5%

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